Marketing Collateral Materials

Trolls LIVE! is a theatrical touring show ran by VStar Entertainment Group based on the hit DreamWorks animated film, Trolls. The show launched in 2019 and traveled domestically entertaining families across the nation. All marketing tour assets were conceptualized, developed and executed in-house working alongside and with the IP of the licensors ensuring brand continuity and adhering to the strict branding standards.

The following pieces are examples of robust marketing campaigns I’ve created. Direct areas of focus include digital, social, print and outdoor creative.

https://www.trollslive.com/

DREAMWORKS TROLLS ©2021 DREAMWORKS ANIMATION LLC. ALL RIGHTS RESERVED.

Marketing Collateral Materials

PAW Patrol LIVE! is a theatrical touring show ran by VStar Entertainment Group based on the hit Nickelodeon series PAW Patrol. Two shows launched (PAW Patrol LIVE! “Race to the Rescue” in 2016 & PAW Patrol LIVE! “The Great Pirate Adventure” in 2017) traveling nationwide and internationally, entertaining families around the globe. All marketing tour assets were conceptualized, developed and executed in-house working alongside and with the IP of the licensors ensuring brand continuity and adhering to the strict branding standards.

The following pieces are examples of robust marketing campaigns I’ve worked on. Direct areas of focus include digital, social, print, OOH/outdoor & experiential creative.

https://www.pawpatrollive.com/

© 2021 Spin Master. All Rights Reserved.

Marketing Campaign Collateral: Print, Digital, Social & Outdoor

Nick Jr. Live! is a mash up of Nickelodeon’s most popular television shows on stage for the first time ever. Featuring Bubble Guppies, PAW Patrol, Dora The Explorer, Shimmer and Shine, Blue’s Clues and You, Blaze and the Monster Machines and Top Wing, these lovable characters hit the stage in an unforgettable musical spectacular! The show premiered in fall of 2019 ran by VStar Entertainment and traveled nationwide entertaining families from coast to coast.

The following are examples of a robust marketing campaign that I created alongside the IP partners.

https://nickjrlive.com/

©2021 Viacom. ©2021 Spin Master. ©2021 9 Story. All Rights Reserved.

Logo Design

I created an additional logo design for the A to Z brand to differentiate a new section of the business. The goal was to add an elegant and feminine flair with a modern touch to showcase the new customizable gift section for home, health and beauty products.

Logo, Stationary, Standards Manual & Marketing Collateral

VStar Entertainment Group is a leading entertainment company and producer of unforgettable live experiences for audiences in the U.S. and internationally. From concept through activation, VStar imagines and creates custom tours featuring original content and licensed, branded tours that provide highly engaging entertainment for fans of all ages. https://vstarentertainment.com/

During my time with VStar I created the company’s branding and identity system. Logo, stationary and standards manual were developed for brand consistency across all interdepartmental needs. From there marketing creative development increased across multiple platforms including digital, social, web, print and other various avenues as needed to engage, inform and promote the company’s vision and values.

Logo Design

Step4Circus is a fund-raising initiative worldwide aimed at driving Circus Professionals back to doing what they do best, inspiring dreams, hope, and belief in a more beautiful tomorrow! Seeing a need for work and financial support for Circus Professionals inspired the initiative for the creation of S4C. I was approached by a friend to get involved with the logo creation for this project. I developed multiple options for consideration of what S4C represents and we ended on this logo/icon for their purpose. You can learn more about S4C here: https://step4circus.com/ or check out their social channels.

Logo, Key Art and Marketing Collateral

The Brave New Workshop is the nation’s oldest satirical comedy theatre and has been a source of transformative laughter for many audiences. Hindsight is 2020: Best of the Brave New Workshop is a mashup, bringing back all of the best and brightest material from the past decade.

I worked alongside the marketing team at BNW to develop the logo & key art and various marketing collateral, such as web, social and print campaigns.

Vinyl Graphic Wrap

Jack Link’s is teaming up with Team Envy — a global esports franchise for competitive gaming. To do so, they need to send some major fuel to keep the gamers going at the TE headquarters in Dallas!

I developed this co-branded concept to incorporate both companies into one wrap for two crane machines that will live at the TE headquarters. I started with illustrating a new version of the Jack Link’s Sasquatch character to mimic an 80’s themed throwback video game vibe. The full wrap design pays homage to the same iconic style, incorporating simple graphic elements while staying true to the JL brand/Sasquatch habitat and integration of the Team Envy logo with digital landscape callouts. The main top panel features the Sasquatch emerging from a forest holding a (ripped-out of counsel) controller while the other side pans into the Dallas cityscape bridging the gap between the two worlds/brands. The main side panels feature the Sasquatch character popping through a digital realm (back into his own) featuring a circuit board in the background while gripping the TE logo in his hand. This design also features a mirror on the back of the product display area with the Sasquatch character printed in various opacities of white and gray along with the logos of both companies adding extra wow-factor.

This project was a fun challenge to bring to life exercising fun illustrations and cross brand functionality.

Logo, Key Art and Marketing Collateral

Working alongside the BNW marketing team, I developed the logo & key art, as well as creative collateral for web, digital and print for the 2019 holiday show, Getting Plowed: A Holiday Survival Guide. The Brave New Workshop’s infamous annual holiday show provides a unique holiday outing that's fun, irreverent and hilarious.

Merchandise Assortment Items & Front of House Materials

Custom Merchandise, Concessions Graphics, Front of House Signage and & VIP items were designed for the Trolls LIVE! tour to enhance and provide an immersive show experience.

Merchandise Assortment Items & Front of House Materials

Custom Merchandise & VIP items, Concessions Graphics, Front of House Signage and Sponsorship Activations were developed for both tours to promote, engage and provide an overall immersive show experience.

Merchandise Assortment Items & Front of House Materials

Custom Merchandise & VIP items and Concessions Graphics Signage were developed for the tour to promote, engage and provide an overall immersive show experience.

Vinyl Van Wrap

Every Third Saturday is a non-profit organization advocating for our local Veterans. They aim to foster hope and support post traumatic growth through communities with other veterans and their families, rediscovering purpose and serving a greater cause.

I was brought on by a third company to design the wrap for a new van being donated to ETS by various local companies. The design was inspired by the notion of personal growth and moving forward, which is what the organization aims to support and instill in the veterans they serve.

https://everythirdsaturday.com/

Wall Mural

Associated Healthcare is a local Credit Union who approached me to help them create a custom installation for their main lobby space. I designed a large wall mural for the flagship branch entrance that promotes the services they provide for their customers.

Scheduling Application

FISDAP is an electronic scheduling application used by EMT students while attending their school program. The original app was clunky and outdated. This app mock explores UX driven thinking and how one experiences a particular product, system or service changes a person's perceptions of utility, ease of use, and efficiency.

After conducting user research, the app’s main function is to let students add, drop or swap their clinical, lab or hospital shifts. They have to maintain tight schedules, so being able to login and easily access their scheduling accounts to make quick and tailored changes to their needs is a massive benefit. The new flow charts demonstrate a streamlined and more user friendly approach to the dated system for better user interaction and user interface display, not only for the students but also the teachers who approve the scheduling changes as well.

(UX & UI Class Assignment)

Beverage Packaging & Display

Dirty Harry’s Bloody Mary’s were inspired by the name. These are premixed, ready to drink recipes sold in 4-packs. The two flavors are identified through color. Bold and spicy is defined by a red label and smooth and mild is defined by green. Since the name of the drink lends itself to a masculine feel, the design follows suit. The packaging has iconic imagery and a bold vibe. Anyone who drinks these bloody Mary’s will feel as bad ass as Dirty Harry himself.

(Package & Display Class Assignment)

Packaging & Display: Food Product

Packaging and display of a food product. Wanderfull Granola Bars are eco-friendly, sustainably sourced and organic snacks that were inspired by nature and wanderlust. The project was to create a food line with multiple flavors. The bars are defined through the use of color and incorporated photography that invokes the traveler in us all. These bars are for people who love the outdoors with athletic tendencies like hiking, biking, camping, water activities, etc. who crave a holistic and healthy snack for on the go travel.

(Package & Display Class Assignment)